Strategic Plan 2024+

Our Strategic Plan 2024+ is a roadmap that adheres to the promise we made to Canadians 25 years ago: to help ensure the best possible treatment and care of patients, providing them with effective, reliable products and services that meet the highest standards of safety and quality. 

The plan has also been informed by the shifts and learnings experienced throughout the pandemic. It will help ensure that we are making the right choices, engaging more communities in meaningful ways and leveraging our capabilities to meet the ongoing and emerging needs of patients, donors and the health system with increased resilience.

This report is the result of physician and patient input, detailed environmental scanning and extensive internal conversations. This renewed strategy addresses emerging priorities in health care while ensuring that Canadian Blood Services remains responsive, relevant, resilient and above all else, focused on patients.