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Bold New Campaign and Blood Signal Launched to Grow and Diversify Canada’s Blood Donors June 13, 2011 (OTTAWA) - It is estimated that about one in two Canadians can give blood. However, this year only one in 60 has and Canadian Blood Services needs this to change. To turn the tide, Canadian Blood Services is encouraging Canadians to “Rally Together to Save Lives” as National Blood Donor Week begins. This year’s theme for National Blood Donor Week is “Rally Together to Save Lives” and in order to meet Canada’s future blood requirements, Canadian Blood Services needs to inspire more Canadians to