Our strategy

Our current strategic plan, published in January 2024, sets out the priorities that will guide Canadian Blood Services as we continue working in partnership with Canada’s health systems to achieve the best possible patient outcomes. Having a clear plan allows us to operate with agility in a dynamic, often uncertain environment. And it helps us support and encourage the talented, dedicated people across our organization who make change possible. 

The road ahead will be shaped by lessons we have learned in responding to the COVID-19 pandemic, which reinforced the essential nature of our operations and the importance of ensuring they are profoundly resilient. Our strategy reflects the thoughtful balance between continuity and innovation — between maintaining stability and predictability, and finding better solutions — that has always been essential to our mission as Canada’s Biological Lifeline.

Read our current Strategic Plan

 

Our strategy at a glance

Delivering value to patients, donors and Canada’s health systems

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Match products and services to patient and health system needs

  1. Enhance products and services to ensure patients consistently receive optimal and timely treatment.
  2. Secure Canada’s domestic supply of plasma-derived immunoglobulins as global demand steadily rises.
  3. Leverage our capabilities and infrastructure to provide new value to health systems, working together to bridge gaps.
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Grow and diversify a flexible, sustainable donor and registrant base

  1. Create new ways of inspiring donors and registrants to give, aligning their profiles and preferences with changing patient and health system needs.
  2. Define the characteristics of a resilient donor and registrant base while increasing overall participation in Canada’s Lifeline.
  3. Intensify efforts to deliver an easy, flexible and personalized experience in which every donor and registrant feels valued.
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Invest in our people and culture

  1. Provide a compelling employee experience and strengthen our collective sense of purpose.
  2. Advance diversity, equity, inclusion and reconciliation throughout our organization.
  3. Develop the capabilities needed to prepare Canadian Blood Services for the future.
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Enhance our digital and physical infrastructure

  1. Further digitalize and automate our enterprise processes to improve how we work and to gain deeper analytical insights.
  2. Optimize our facilities across the country to make the Canadian Blood Services network more responsive, flexible and resilient.

Organizational excellence and system resilience

Quality management  •  Continuous Improvement  •  Enterprise risk and business continuity  •  Resilience and productivity