New chat bot a world’s first among national blood operators (OTTAWA) – Canadian Blood Services, together with EY, have announced a world’s first among national blood operators by introducing a chat bot to engage donors on Facebook Messenger. This new tool is another innovative effort to engage younger audiences in a lifetime of blood donation and to promote the constant need for blood. “The chat bot is a fun and interactive tool that will attract new, young, and lifelong donors, at a time when the blood supply needs a boost to prepare for summer,” said Mark Donnison, vice-president, donor