Brand renewal

On Friday, Sept. 28, 2018, in commemoration of 20 years of serving patients, Canadian Blood Services introduced an exciting new chapter in its story by renewing its brand promise to Canadians.

One part of a multi-year plan to more effectively work together with donors, recipients, employees, volunteers, researchers, medical professionals and health care partners—to help every patient, to match every need, and to serve every Canadian.

Learn more about our renewed brand and what it means for the next chapter of our story from materials provided below or get the latest scoop by contacting media@blood.ca.

Releases and statements

Digital assets

Photos taken as part of the 20th anniversary celebration at events across the country; unveiling new logo, sharing of infinite connections between donors, recipients, employees, volunteers, researchers, medical professionals and health care partners.

Trucks

Trucks

Trucks

Trucks

Banner

Reveal

Videos

Our story began 20 years ago. The next chapter is now underway. It’s a story about the power of connections: from blood and plasma, to stem cells, and organs and tissues. It's a story between donors, recipients and all the people that bring them together. It’s about the power of connections to keep Canadians living. It's about the something we can do today, knowing that because of us, someone else is waking up healthy tomorrow. Trusting that we can all be part of the connection that keeps the story going: together, we are Canada’s lifeline.

YouTube video thumbnail of people pulling down a large Canadian flag outside the Canadian Blood Services head office to unveil the brand renewal