Toyota and Canadian Blood Services are two organizations with vastly different products and services but a similar dedication to quality, efficiency and improving the lives of Canadians - an unlikely partnership has turned out to be a perfect match.
Collaboration across the organizations began as a knowledge sharing project in 2015. For more than 70 years, Toyota has excelled at developing its manufacturing processes and has worked hard to continuously improve them. Based on the philosophies of the world-renowned Toyota Production System, Toyota has helped hundreds of other organizations enhance productivity, maximize available resources and further improve quality and safety.
In its first Canadian project in 2015, the Toyota Production System Support Centre (TSSC) collaborated with Canadian Blood Services to identify opportunities for process improvements at its production and distribution facilities. Significant improvements included additional production time, a 40% reduction in packing time, and a 30% reduction in steps taken by employees every day.
As of 2017, Toyota Canada and its dealers have extended their support to Canadian Blood Services with an annual donation of $210,000.
For the first two years of the partnership the focus of Toyota Canada’s financial support was directed to our Front-End Automation project. For the next three years financial support will be directed to the Centre for Innovation. Dealerships across the country will work with Canadian Blood Services to promote blood and stem cell awareness and recruit donors.
Over the past year Pat Barnes and his team from Goderich Toyota have embraced our national partnership with regular support of the monthly Goderich mobile donor centre events. Pat has provided radio advertising to help engage new donors from the community and offered prize draws to those who attend events. Goderich Toyota has gone above and beyond to work with Canadian Blood Services to ensure regularly successful events, resulting in over 1200 donations in the past year from this small community.
Canadian Blood Services is proud of their partnership with Acadia Toyota in Moncton and how they support the need for blood in their community. Since the start of the relationship, they have offered an information session on blood donation to their staff in conjunction with What’s Your Type event. In addition, they support the Moncton Community Blood Drive by donating as a group. They have also recruited the staff at the dealership in Fredericton who got on board by donating blood as a group. Thank you, Acadia Toyota, for supporting hospital patients in New Brunswick!
Canadian Blood Services teamed up with Charlesglen Toyota this summer to help bring new faces to our clinics throughout Calgary. The Charlesglen Toyota team has been giving back together with ongoing team donations since the launch of the campaign in the summertime. We are so grateful to have the participation of the Charlesglen Toyota team and this amazing partnership with Toyota Canada.
Kelowna Toyota began donating in 2017 when we approached them about a new clinic near the dealership. Since that first team donation, Jamie at Kelowna Toyota has organized the group to come in and give the gift of life every few months. The team was back recently in February & May and their latest donations was in October. This last group donation was part of a bigger blood drive for Neil. Rachelle who works at Kelowna Toyota organized an even larger blood drive to encourage family, friends, her Toyota family and many others to come out and donate to give back the blood donations her husband Neil has needed. Her husband Neil is 47 years old and was diagnosed with cancer last October. Neil spent the entire Saturday in the Kelowna Clinic thanking donors for their generous donations. The Kelowna Toyota Team continues to support us here in the Interior and will be joining us again in January.