Partner eNews Spring 2025

Who’s Saving Who?

As Partners for Life, you know that your generosity saves lives every day. But there’s another side to your giving that we don’t tell enough: the untold story of what donors truly gain from giving.

These are the stories we hope to uncover as we release our new brand platform, Who’s Saving Who? A bold new creative direction to help us attract one million new donors in the next five years.

Experience what you get when you give, together

New brand platform aims to help recruit one million new donors in next five years.
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Who’s Saving Who? launches across the country

Partners for Life members participate in a unique donor experience in Toronto.
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Simon Fraser University students building a community of life-saving advocates

What started as a way to make friends has turned into a five-year mission to save lives.
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The Regina Pats Hockey Club offers a “hat trick” of support of Canadian Blood Services

Hockey Gives Blood player ambassadors, John Babcock and Kolten Bridgeman, continue their support.
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Scholarships up for grabs for supporting Canada’s Lifeline this summer

Assignment Saving Lives program offers a chance to unlock up to $9,000 in scholarship prizes.
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There are many ways to give to Canada’s Lifeline and donating financially is one more way for everyone to help make these outcomes possible.  

Learn more about how to further engage your organization and community by visiting give.blood.ca/DIY. 

By joining Canadian Blood Services’ Partners for Life program as a team champion you agree to act in a manner consistent with Canadian Blood Services’ values and ethical standards. As a volunteer champion, you agree to abide by our Code of Conduct, a copy of which will be provided to you as part of onboarding. Canadian Blood Services reserves the right to replace a champion for any reason at any time.